Clarissa González (Chalmers) gave a presentation titled “The Role of Trust in Service-Based Business models”..

Academic interest in the concept of sustainable business models has grown considerably in the last years, especially thanks to the 2030 Agenda for Sustainable Development, the recent “Next Generation EU” plan, and the rapid acceleration of digital transformation.
The 7th International Conference on New Business Models aims to stimulate debate and offer impactful insights into the role of sustainable business models in addressing two of the major challenges of our times: economic recovery and digital transformation.